In the culmination of a year long effort in planning the Pump 20 Anniversary, Reebok celebrated in a classy, low key style at Pop Burger located in NYC’s trendy Meatpacking district. The venue was Pump’d out with Pump20 signage displayed prominently throughout, enlarged, vintage Reebok advertisments gracing the walls and Pump collaborations displayed in cases.
Highlights of the event included Pump inventor Paul Litchfield introducing the film “History of the Reebok Pump” and appearances by NFL Legend Emmitt Smith and the NBA’s “Human Highlight Film” Dominique Wilkins. Both players endorsed Reebok heavily during their playing days with Emmitt’s marquee shoes being the Reebok Pay Dirt & Scrimmage Mid and Nique’s the Reebok Pump OG and the Twilight Zone Pump. Continue reading for more photos and exclusive party coverage.
Counter Kicks previewed the full-length “History of Pump Technology” Film in a small screening room last night with Reebok Pump creator Paul Litchfield as Master of Ceremonies. The official film unveiling was held exclusively at Pop Burger in NYC for Reebok’sofficial 20th Anniversary celebration of the Pump. Check the video above for the complete film release. Counter Kicks will have all day in-depth coverage from the Reebok Pump20 party from last night, including event photos, party videos, and an interview with Dominique Wilkins. Keep up with us on Twitter @counterkicks for the latest.
Continuing our week-long Reebok coverage, today we bring you the stories behind The Pump’s two iconic cushioning systems: ERS (Energy Return System) and Hexalite. In our latest exclusive, Reebok Pump creator Paul Litchfield reveals to Counter Kicks how these technologies were developed and how they work. Continue reading for an inside look at Reebok’s cushioning systems…
If you’ve read Part 1 and Part 2 of our exclusive interview with Reebok Pump inventor Paul Litchfield, you’ll definitely want to catch our Part 3 installment presented below. In this final segment, Paul talks about the Pump’s production, reveals which Pump shoes he likes personally, and shares his thoughts on the Reebok Pump‘s future. Continue reading for the full scoop…
Day 11 is here in the Reebok Pump Twitter contest giving away a pair of limited edition Pumps each day from now ’til November 20th. To win today’s pair, simply answer this question: “Name 5 of the 20 sneaker shops Reebok is collaborating with on the 20th Anniversary Pumps.” Direct your answers before Midnight EST today to @Reebok and use the #PumpShop hashtag. You can also follow us here @counterkicks for the latest sneaker news, Reebok Pump 20 updates, and our own Twitter contests coming soon. Look for our Part 3 of our exclusive interview with Reebok Pump inventor Paul Litchfield coming later today.
We brought you Part 1 yesterday. In Part 2 of our 3-Part exclusive interview with Reebok Pump inventor Paul Litchfield, Paul explains the Pump product plan, shares his thoughts on Dee Brown’s Pump showmanship and discusses how the public reacted to, and interacted with, the Pump system. Continue reading for a behind-the-scenes view straight from the man who brought Reebok Pump technology to the world…
Day 10 is here in the Reebok Pump Twitter contest giving away a pair of limited edition Pumps each day from now ’til November 20th. To win today’s pair, you can find the answer right here on Counter Kicks inside Part 1 of our Paul Litchfield (Reebok Pump Inventor) Interview. Simply answer this question: “Name 2 coaches that were in the TV ads for the Pump.” Direct your answers before Midnight EST today to @Reebok and use the #Pump20 hashtag. You can also follow us here @counterkicks for the latest sneaker news, Reebok Pump 20 updates, and our own Twitter contests coming soon. Look for Part 2 of our Interview with Reebok Pump inventor Paul Litchfield coming later today.
In our latest exclusive interview, Counter Kicks talks with Reebok Pump creator Paul Litchfield, Vice President of Advanced Concepts at Reebok. In Part 1 of a 3-part series, Paul discusses the Pump’s origins, talks about his involvement in the project, and gives us an insight into the athletic shoe industry climate in the late 1980s. Continue reading to get a glimpse of what the man behind Reebok Pump technology has to say about it all…
*Update: Read Part 2 of our Paul Litchfield Interview now!
*Update: Read Part 3 of our Paul Litchfield Interview now!
